Jada (Lu) Ye

Final Show: 3rd - 4th February 2023
MA 2023

With a background in industrial design, service design and business, I have a keen sensitivity to commodities and the business models behind them. I have had several experiences in sustainability consultancy, e-commerce and FMCG, which have helped me to remain practical enough to design subsequent projects. Currently, I am working in the e-commerce department of Royal Trinity Charity as a user experience and strategy designer, hoping to design smoother second-hand e-commerce consumption processes for a wider range of users.

In the future, I hope to explore more sustainable and commercial possibilities, creating more platforms for the 'longer life' of commodities beyond second-hand and sharing economies. My "sustainability" credo:

Businesses should work to maximise product longevity.

Final Project

WIP project 2022

FANSEE is a service for football clubs that replaces traditional seasonal jerseys with one pair of (home and away) fixed jerseys made of recycled materials. It allows the users to customise their jerseys digitally on their portable devices, and display such unique identities via Augmented Reality, which further engages fans to build a more sustainable future for football collectives.


GIZMO - Service design for overconsumption of low-price commodities

Ever since capitalism matured in the mid-eighteenth century, over-consumption has been a hotly debated topic in society. The quest for environmental protection and sustainability over generations has led to the creation of economies such as second-hand and sharing economies to minimise the environmental problems associated with over-consumption. Unfortunately, however, such business models currently only cover high-value, reusable goods such as branded clothing and large household items, while low-priced, inconspicuous items such as stationery and small tableware seem to be excluded from the 'sustainable' sector. If we reflect on ourselves, these low-cost items are often the ones most likely to be irresponsibly purchased, unused and discarded.

In the GIZMO project, we will no longer remain silent, reveal this problem and create new business models that make low-cost goods, or the consumption of low-cost goods, equally environmentally friendly. If you have any ideas or are interested in working with us, please feel free to contact me.