RESEARCH & Insights
We focused our research around three themes - experiences of online dating after leaving dating apps, personal boundaries, and safety. We conducted two sets of primary research with dating app users:
- Survey: 30 respondents; straight, queer, aged 25 - 34; male, female, and non-binary
- Interviews: 15 respondents; straight, queer, aged 24 - 55; male, female, and non-binary
Safety: Dating apps aren’t doing enough to keep users safe. Users are taking measures into their own hands on and off the app.
“If I want to report “you made me feel uncomfortable” - how do I report that? What if he made 10 other people feel uncomfortable? How do we give that feedback?” - Interviewee, Female, age 34
Boundaries: Personal boundaries are hard to identify, implement and hold in early dating. Users struggle to articulate what they want, especially women.
“I felt it hard to articulate what I needed and establish boundaries in early dating. I didn’t know how to say what I needed” - Interviewee, Female, age 28
Experiences: People feel less prepared and more afraid to commit. Insecurity is high in early dating due to ambiguity and lack of credibility, leading to ghosting and bad behaviour
“Constant miscommunication and misinterpretation of ourselves. The default feeling is that the person isn’t interested. They don’t like me, this is gonna end. I feel really insecure.” - Interviewee, Female, age 27