Hairless&Fearless

Problem

The external pressure from social connections gives no room for women with alopecia to freely express who they are, and causes mental burdens.

Women with alopecia face limited options when it comes to managing their condition. Some opt to conceal their hair loss to avoid judgment, while others choose to embrace it by shaving their heads, reclaiming a sense of control. In both cases, these women are adapting their self-image to establish comfortable connections with their surroundings. Unfortunately, the driving force behind these adjustments is the external scrutiny they endure.

It is my fervent desire to alleviate this pressure and replace it with support, offering women with alopecia the space and liberty they deserve.

Our Solution

If the peers and social connections of women with alopecia spread the true facts and identities of alopecia, then a wider society could be educated that it is normal and beautiful to have less hair, hence we could break the social stigma of it.

We leverage peer support to foster a loving community to share information and positivity, and we provide multi-channels of support and campaign to raise awareness of the wider society.

We encourage their peers and social connections to spread accurate information and raise awareness about the condition, then we can foster a more informed society that appreciates and embraces the beauty of having less hair. By dispelling misconceptions and challenging societal norms, we have the potential to eradicate the social stigma associated with alopecia.

How we sustain

Our service aims to amplify support by consolidating and integrating the fragmented assistance provided by relevant stakeholders and the wider society into one centralized platform.

BEFORE

We conducted a comprehensive series of interviews to gain insights into the current situation of stakeholders. One interviewee, a woman who has been battling alopecia for five years, told us that she only discovered Alopecia UK, a charity dedicated to this condition, a year ago. And this information gap is everywhere. Charities in this field are facing the challenge of limited resources while simultaneously striving to reach and support a larger audience.

Furthermore, our observations of online groups managed by these charities revealed a significant issue with scattered and disorganized information. This lack of organization hampers the effectiveness of these platforms, as each individual's condition and treatment plan can vary greatly.

AFTER

For charities and their online groups, we exchange audiences to reach out to more people, integrate and categorize their content and raised funds from wider society to them. 

For clinics, salons, and haircare brands, we also leverage their expertise in alopecia to help us create professional content, and in return, we bring potential customers to them and enrich their brands. 

We also leverage the creativity and love of fashion artists, hairdressers, and designers to create products or art pieces to enrich the identity expressions of alopecia. And correspondingly we promote their work.