How we sustain
Our service aims to amplify support by consolidating and integrating the fragmented assistance provided by relevant stakeholders and the wider society into one centralized platform.
We conducted a comprehensive series of interviews to gain insights into the current situation of stakeholders. One interviewee, a woman who has been battling alopecia for five years, told us that she only discovered Alopecia UK, a charity dedicated to this condition, a year ago. And this information gap is everywhere. Charities in this field are facing the challenge of limited resources while simultaneously striving to reach and support a larger audience.
Furthermore, our observations of online groups managed by these charities revealed a significant issue with scattered and disorganized information. This lack of organization hampers the effectiveness of these platforms, as each individual's condition and treatment plan can vary greatly.
For charities and their online groups, we exchange audiences to reach out to more people, integrate and categorize their content and raised funds from wider society to them.
For clinics, salons, and haircare brands, we also leverage their expertise in alopecia to help us create professional content, and in return, we bring potential customers to them and enrich their brands.
We also leverage the creativity and love of fashion artists, hairdressers, and designers to create products or art pieces to enrich the identity expressions of alopecia. And correspondingly we promote their work.