We conducted three rounds of observation in different areas like Kensington and Paddington etc., and interviewed eight taxi drivers in total.
Throughout the process, we heard voices like,
“I can't easily find charging points on my way. So I need to make a heavy charging plan or strategy before starting to drive.”
“ I changed my car to EV recently. This is because I can avoid the high congestion fee by doing so. However, I still struggle with dealing with charging tools, especially since there are different types of plugs.”
“The charging apps are quite helpful, but sometimes the chargers are occupied even though they are available in the app. Because of this, I used petrol mode more than EV mode. ”
We identified three archetypes based on our field research,
- Careful Planner: Detail-oriented, confident; Takes a professional strategic approach to ensure an efficient charging experience.
- Late Adopter: Time-oriented, determined; Finds it difficult to know which type of charger is suitable for them, hoping to get used to the charging experience.
- Passive Quitter: Casual, spontaneous; Often gives up when facing challenges in finding charge points, and frequently changes to the petrol mode.
Given that the careful planners already cope well with the system, we decided to focus on the latter two archetypes.