BACKGROUND & DESK RESEARCH
We found that 18.1 million people each year wake up to the unfortunate news of their Cancer diagnosis, causing their lives to change upside down with feelings of fear, guilt and anger on how they have disappointed their bodies and vice versa. By 2040, the number of people experiencing this same feeling is projected at +62% i.e., 28 million.
CANCER CARE APPROACHES:
Cancer care involves 2 approaches, conventional and complementary. When both these cares are combined together for the holistic well-being of a patient it is termed Integrative Care.
- CONVENTIONAL CARE: It helps in curing the disease of Cancer in the physical body.
- COMPLEMENTARY CARE: It assists & synergizes conventional treatments to be more effective by working on an individual’s overall health and the side effects of the treatment.
- INTEGRATIVE CARE: It is an approach that utilises a personalised and rational integration of the best in conventional and complementary medicine for the holistic well-being of the patient.
To understand complementary therapies better, looking at the landscape and what works right now is important. These are categorised under the following, each being complex in its own right:
- OTHER ALTERNATIVES