Uncovering Gaps and Discovering Opportunities
To prevent seniors from feeling socially isolated and ensure a more sustainable ageing experience for them, we decided to start our intervention at an earlier stage, aiming to enhance their current social support network, "prescribing people to people". We had meetings with Camden Council, Camden Older People's Day Service, NextDoor, etc, and conducted ethnographic research with potential users, through co-creation workshops and photo journals to understand their social support network better.
Beyond ourselves, there are 4 layers of support, in which we identified 5 problems, as shown below. With seniors being perceived as vulnerable in society, their value is often neglected. But, while talking to them, we were stunned by the abundance of experience they have, over all their years of work and living life.
So, we found that there is a missed opportunity to reutilise senior’s accumulated knowledge and experiences to empower their social support network and enhance their sense of agency by boosting community engagement across generations.