Users and insights
Nearly 700,000 Chinese students go abroad every year. Because of the fear caused by different cultures, policies, and educational systems, throughout the application process, they will spend more than ten times the costs compared with European students.
Therefore, we wanted to help Chinese applicants who want to study abroad to connect with overseas students, so as to reduce the information gap.
We realised we needed to form a very strong bond with the supply side, that is, overseas students.
This group has a relatively high quality of life. Their perception of a wonderful experience comes often from the atmosphere. In addition, most of them live alone, and there are places where they can comfortably use voice products. Therefore, we believe that the idea of connecting the two parties through an accompanying audio service incorporating atmospheres is reliable.