More than 50% of the world lives with preventable chronic diseases. Moreover, 75% of all healthcare in the UK costs stem from chronic diseases, such as diabetes. In 25 years, the number of people with diabetes worldwide is expected to almost double. How might we prevent people who have urban lifestyles from contracting type II diabetes and other chronic diseases? A healthy, balanced diet is the most important factor to prevent it. We identified food shopping as a decision-making point. The selection of food products we buy in a supermarket determines what we eat later at home.