There is a need for a socially enabled resident experience
By 2050, 70% of the world's population will live in a city. We're going to experience the highest rates of population density. Unfortunately, this is also causing an alarming decrease in our ability to connect with our communities. 27% of UK residents feel a sense of loneliness and isolation. We partnered with an influential stakeholder in the urban ecosystem, a housing group; whg, with a portfolio of 24,000+ homes who are keen on improving community cohesion.
We also interviewed a range of residents to gain their perspective. "I feel quite lonely since I just moved into my building and I don’t know how to meet more people” said one Walsall resident. Similar sentiments were echoed by others who felt it was difficult to interact with other residents. So we asked ourselves, "can the future of housing services be a socially enabled resident experience with increased opportunities for sharing, collaboration and support?"