I considered the V&A museum as a case study and designed a service that could fit all art & design museums. The following are some of the key insights that I captured from desk research and interviews.
1) The V&A museum’s main strategic objectives are strengthening storytelling with digital technology and inspiring young people’s self-expression.
2) People are now seeking more exciting and surprising experiences. Research has shown that young people prefer other types of experiences than visiting the museum during their free time.
3) There is a lack of personal connection between visitors and museum objects. Most of the infrequent visitors of the V&A museum consider themselves as outsiders to the art world. They do not know how to appreciate art and they do not feel the connection with art museums.