Birddy

Birddy encourages children (8-12 years old) and families to appreciate nature locally through bird and nature related activities. Birddy also aims to create local green communities to get people involved in collaborative mapping, scientific recording and establishing databases for future local green initiatives in order to reduce biodiversity loss. Part of Birddy’s profit will also be donated to bird conservation charities to support their work.
Planet
STUDENTS INVOLVED
Constance Chung
ABOUT
Independent project
Appreciating nature in neighbourhoods
Biodiversity is important to us, all species including humans depend on each other to survive. Sadly, the natural world is in trouble. According to the State of Nature Report 2019, apart from fungi, insects and mammals, almost half of the bird species are at risk of extinction in the UK. Human activities are the main driver of the decline, it also accelerates the impact on climate which makes the situation even worse. Birddy encourages children (8-12 years old) and families to appreciate nature locally through bird and nature related activities. Birddy also aims to create local green communities to get people involved in collaborative mapping, scientific recording and establishing databases for future local green initiatives in order to reduce biodiversity loss. Part of Birddy’s profit will also be donated to bird conservation charities to support their work.
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Find your bird buddy, Birddy
Birds are like human beings, they have different personalities, colours and shapes. Birddy matches a bird buddy to a child through a simple personality quiz and provides personalised experience-based activities for every child.

Building relationships with birds and learning

Birddy introduces children to the world of birds and nature by firstly assigning them a Bird Buddy, Birddy, based on a personality quiz. Children will then learn about birds and nature through a variety of experience-based activities that are tailored towards their personalities. Having a bird buddy encourages children to get involved in these tailored activities which are designed under these five themes.

Service Components

As part of the subscription service, the family will receive a Birddy box through the mail on a monthly basis. While the app is free for everyone, only those who have a paid subscription will have exclusive access to the AR experience on the App.
Enjoy and explore nature in your neighbourhood with Birddy
Birddy helps children and families to appreciate the beauty of nature in neighbourhoods and connect with like-minded locals for future local green initiatives through a series of continuous bird related and engaging activities. They can either draw or record their walking experience in the Birddy nature journal or Birddy app, use the walking prompts on the Birddy app for inspiration while taking a walk, and other AR experiences. They also can connect with other Birddies, organise a meet-up, or join online/local competitions through Birddy App.
Birddy’s vision
Birddy doesn’t stop at just raising people's awareness to care more about nature in the neighbourhood. Birddy wants to create local green communities to get people involved in collaborative mapping, scientific recording and establishing databases for future local green initiatives in order to reduce biodiversity loss.
special thanks
Andrew Peel, Marylebone Birdwatching Society Georgie Bradbury, Stampede International Jane Pritchard, Royal College of Art Jenny Ho Neil Gridley, Royal College of Art Robert Phillips, Royal College of Art My final project tutor Marta Ferreira de Sá, Royal College of Art My mentor Megan Anderson, STBY The whole STBY team Birders and neighbours And all the families and friends who have participated in the prototype testing, the project would not be successful without your tremendous help.

students involved on the project

Interested in talking to the designers of this project?
Set up quick conversation