Helping fashion lovers change their habits
Fashion lovers have an important role in using and disposing of clothes intelligently, but they need encouragement to act. Anülü provides information to educate and inspire consumers through its platform.
1. Offering tips on how to take care of fabrics and clothes when washing, drying and using them to prolong the lifespan.
2. Facilitating the process of donating clothes properly by connecting consumers to official garment collectors that will do the sorting and recycle the fibres correctly.
3. Helping fashion lovers create a new relationship with big brands by understanding the influence these have on consumption habits. By giving more exposure to the second hand market and pieces made with recycled fibres, both consumers and brands help the system become more circular.
4. Defying trends by selling exclusive and unique collections, even in big retail stores, and encouraging fashion lovers to explore their own personal style.