Facing Forward Opening Seminar

Friday 25th June
12:00 pm
1:30 pm

Final Show 2021

MA 2020/2022
Rory Sutherland, Vice Chair of Ogilvy and behavioural science expert will talk with the RCA Service Design graduates on the new ideas they will be presenting in RCA2021. Their work is spread across 7 themes and we will hear their manifesto for each one with highlights of the work and a chance to speak to the students directly during the event. Responsible Data - projects that look to gain value from data, to connect us together, promote ethics in startups and attract user feedback in early stage digital development. Building Resilience - in health, teenage years, gender relationships and our workplace. Design for Equity - Beyond equality is equity, where we help all all to have an equal chance to thrive - from female urinals in Amsterdam to working with migrant children in China. Cultural Systems - how we interact with our surroundings, history and our future, from museums to automotive systems Sustainable Culture and Practice - making choices to be conscious consumers, moving faster to sustainability and creating authenticity and trust. New Business - new ideas for better businesses from caring for vulnerable workers to mergers and acquisitions. Reimagining Agency - radical visions for the future that re-connect the human and provide them agency to manage and control. These are exciting ideas for our future, come and discuss how best we can Face Forward.
Explore themes:
Rory Sutherland
Vice Chairman, Ogilvy
Rory Sutherland is the Vice Chairman of Ogilvy, where he has worked since 1988. This attractively vague job title has allowed him to form a behavioural science practice within the agency whose job is to uncover the hidden business and social possibilities which emerge when you apply creative minds to the latest thinking in psychology and behavioural science.
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