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Conor Mc Donald Heffernan

MA Service Design, 2021
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c.mcdonaldheffernan@network.rca.ac.uk
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About
I’m focussed on how design can spearhead disruptive innovation. I believe that design’s ability to understand problems, foster collaboration and take a lean approach to zeroing in on solutions positions us as socially-conscious value creators. I have recently set up a venture studio to validate how this scales in practice.
WIP show 2021 Project
wip show 2020 Project
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Final project proposal
The future of values-driven digital purchases
People are living, buying and thinking differently. In today’s consumer landscape, priorities have massively shifted, driven by millennials and Gen Z. This had led organisations to increasingly take their social impact into account. Consumers want to align their spending not only with their values but also with those that are driving our positive environmental changes. Nevertheless, the way they shop tells a different story. We are interested in understanding who will be leading the future of digital purchases and contribute with the most experimental, risky and practical service design areas through a startup lens, data analysis and behavioural nudges.
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