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Tianyue Chai

MA 2024
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About

Tianyue has a background in product design and experience in service design. She excels at combining design thinking with commercialisation strategies, focusing on efficiently translating creative ideas into successful market products.


In her design practice, she places a special emphasis on sustainable design, striving to not only address practical problems through innovation but also to prioritise environmental friendliness and social responsibility.

Final Project

Pursù is a one-stop information and shopping platform for Chinese traditional cultural products, aiming to seamlessly combine cultural learning with the shopping experience, helping users easily find and purchase high-quality products with the right cultural meaning, while meeting modern consumer needs and preserving traditional culture.

WIP project 2022

FINAL PROJECT PROPOSAL