Soumitra Sathe

Open Studio: 3rd - 4th February 2023
MA 2023

Hey there! I am Soumitra Sathe, a Service & Strategy Designer.

With a focus on design strategy, systems design, and experience design, I use design as a tool to find innovative solutions to strategic business challenges in order to create a measurable impact.

My personal design approach focuses on Purpose-Driven Capitalism, where I look at evidence-based solutions to imagine a better future for the People, Planet, and Profits.

During the master's program, I worked on projects ranging across speculative design, growth hacking, social impact, and inclusive design. I am currently working on exploring a brief for my final project which lies at the intersection of behavioural change and personal finance. At RCA, I got to collaborate with industry-leading organisations such as Barclays, McKinsey & Company, Landsec, Imperial College Business School, and Design For Good.

Before my time at the RCA, I worked as an Experience Design Consultant, managing consulting engagements for clients across sectors such as financial services, tech, government, and e-commerce. I worked with the client's senior leadership to design innovative customer experiences and ecosystem solutions to solve some of their most pressing business challenges.

final project 2022

WIP project 2022

See It. Hear It. Watch It.

NuroMinder helps neurodiverse individuals see, hear, or watch details about the small steps they can take today to improve their credit scores and create greater opportunities for tomorrow. NuroMinder is created using a new Neurodiverse Design Language that is based on the use of sound, infographics, shapes, colours, and opacities to deliver information in a way that works for people who think differently.