Madison is a designer, strategist, and storyteller aiming to create a more hopeful future for people of all backgrounds and abilities. She has worked at AKQA and Monocle and currently works to bring brand activations to life at 0120.
The Royal College of Art partnered with The White Eagle Appeal and leading design agency Hellon to expand U.K. services to the Ukrainian refugee community and to help define a system that could be scaled. A team of five co-designed a service concept entitled Context, a digital friend which helps newly arrived families settle in the U.K.
Context is a browser extension which supports refugees by overlaying crowdsourced cultural interpretations of information onto existing websites. Context was developed and validated through a series of in-depth interviews, workshops and feedback sessions with members of the Ukrainian refugee community at the White Eagle Appeal.
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