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GEMZ

Your 1/4 life coach

MA 2020/2022
Keywords
Self-explore, strength discovery, career decision
Overview

GemZ empowers young people in the early stages of their careers to discover & develop their strengths over the long term.

By using a practical framework to gather feedback from others and sharing their quarter-life crisis stories in the community, they build self-awareness and take control of their careers.

Collaboration
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BACKGROUND

UNCERTAINTY IS THE NEW NORMAL

1/4 life crisis is a period of uncertainty, stress and deep soul-searching that many young people experience in their early 20s, when they need to make independent decisions about career paths with little working experience and answer the question of “who am I” to the world.

However, for our target audience, Generation Z, career paths are complicated rather than being straightforward and linear.

There will be over 10 million graduates in China this year. Those students will face an uncertain future of applying to a job market where many job roles are rapidly becoming obsolete;  choosing career paths not aligned to their education. Added to this, the need to be able to re-skill at anytime and change jobs.

Covid has amplified the uncertainty, but also given this generation the time and space to reflect and ask human questions. Their jobs must have purposes and be meaningful to them.


DEFINITION

DISCOVER YOUR UNIQUE STRENGTH

By interviewing graduates and specialists like career coaches and HR people, we figured out the need of both employers and employees.

First, for our users confusion often happens at the early stage of a career, when they lose confidence in their path or find themselves in an area that is not suitable for them.

Second, Gen-Z has more opportunities to explore different areas but it may also cause more anxiety when seeing others' successes.

Third, to our surprise a lot of them mentioned the same thing - even during this phase of ups and downs, having a sense of achievement can make them feel good about themselves and be more sure about their path.

So we plan to help Gen-Z discover their strengths, which also match their top consideration for their career -- to gain praise & recognition for good work.


PROBLEM STATEMENT

GenZ in the early stages of their career lack working experience to understand & know their strengths, which can cause confusion when making decisions about their path.


DESIGN DIRECTION

How might we deliver a service for Genz to discover & develop their strengths in order to take control of their career & life.

DELIVERY

GEMZ - YOUR 1/4 LIFE COACH


SIGN FRAMEWORK

GemZ uses the framework of ‘SIGN’ to record. There will be simple questions that help you reflect on your daily achievements, then analyse your unique strengths.

Discovering your strengths is like digging the gem, you can polish your gems after applying your strengths in real life.


PEER FEEDBACK & COMMUNITY

You can send others the questions and collect feedback.

Also, GemZ community will have advice on how to discover & develop strengths and help you connect with role models.


LONG-TERM REFLECTION

The platform will generate your report and 1/4 life story each month to help you better understand self.

You can share experiences in the community and not be alone to face your 1/4 life crisis.

ITERATION

In order to let the users be part of the innovation, we do the co-create workshop with users.

SPECIAL
THANKS
Team
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