Transactions in the new cyber-physical reality
My final project is themed around the topic of the Internet of Things. I am particularly interested in researching new monetization opportunities that connected objects could bring. The physical and the digital world are increasingly becoming entangled with each other; therefore, business models that were feasible in the digital world can also be applied in the physical world. Subscription based-models, pay-as-you-use models, and many more are all monetization strategies that were predominantly used for digital products, but due to the current rise of connected devices, they can be reproduced and adapted to physical products.
