Students

Lu Chen

MA Service Design, 2021
Contacts
lu.chen@network.rca.ac.uk
(+44)(0)7579856945
Portfolio
Linkedin
Facebook
Instagram
Behance
Medium
About
I worked as a UI/UX designer in the healthcare industry. I Passionate about complex problems(technology&humanities, social innovation), interested in fixing them using logical thinking and aesthetic design, and intrigued by everything going on around me. Experience in the RCA has made me excited about interdisciplinary collaboration to explore possibilities of design
WIP show 2021 Project
wip show 2020 Project
No items found.
Final project proposal
Empowering the next wave of independent music artists
In the music industry, when royalties and resources have been controlled by mainstream record companies for a long time, it is not easy for independent musicians to survive. Many of them even have to work part-time to keep creating music. But with the rise of streaming music, the traditional music marketing model is gradually being replaced by digital marketing. Record companies are facing a crisis of transformation, and the market segmentation has also given independent musicians more opportunities to be discovered and seen. In addition to making music, to find unique audiences and establish connections with them has become an important topic for independent musicians today. How do we use human centric thinking and strategic design to assist musicians in exploring and building their own personal brands, and develop a stable fanbase, to bring continuous income, and create new opportunities for themselves?
Are you interested in this project?
GET IN TOUCH