Mahima is a Service designer with an expertise in Graphic Design and Brand Strategy. She applies the art of design as a compass to navigate the complex contexts of real-world problems. She has a strong foundation of Communication Design from esteemed institutions like the Fashion Institute of Technology, New York and the National Institute of Fashion Technology, New Delhi.
Through her work, she has always made a deliberate attempt to deconstruct complex processes, make information intelligible and services more user-friendly to contribute to improving the human experience. During her time at award-winning design studios and leading branding agencies she discovered her passion for storytelling and crafting powerful visual identities.
With her work experience in the realms of Luxury Retail and Hospitality, she leveraged the value of problem-solving to elevate service encounters. By designing integrated experiences for the F&B Marketing team across diverse touch points, she enabled profound customer engagement and fostered a sense of meaningful connection. For Mahima, design is a functional tool that possesses the unparalleled ability to educate, inform and empower individuals.
Through her project work she always aims to deliver purposeful design interventions that spark positive change. She is passionate about crafting compelling experiences and devising transformative solutions in response to the real needs of businesses and users. Her key focus is on effective articulation, creative concepts and powerful narratives.
‘Buy Now Pay Later’ is an innovative financial product that has disrupted the traditional credit and lending industry by allowing consumers to spread the cost of their purchases into multiple instalments with no interest.
Through this project, we focused on GenZ’s relationship with spending money through an emotional lens to understand how strategies like BNPL or virtual credit can better support them in meeting their present and future needs.