Danyi Zhang

MA 22/23

Hi, I am a service designer with a background in industrial design. I have design experience in the fields of finance, sustainability, and children's education. My internship in the creative field has also enhanced my insights.

During my study at RCA, I continued to explore the application of behavior change models to service design and contemplated the positive impact that service design brings to complex systems.

I am currently focusing on the design fields of community development, hoping to bring new vitality to the dynamic community through the human-centered design method.

Final Project

This is a project cooperated with the British Red Cross to help address the shortage of young volunteers in the organisation.

From Family To Community is a parent-child community activities designed for young people under 15 years old that lets kids have fun while helping the people and environment in the community.

It enhances the British Red Cross' early intervention strategy with young people to build their confidence, strengthen their awareness and capability to care for others and their society from an early age. From Family To Community hopes to attracts young people to be engaged with the British Red Cross and retain involvement.

WIP project 2022